Selling online is no small task, even with all of the flexibility of creating dropship stores, third party fulfillment, etc. A quick Google search for a product turns up a few million results. You need your business to stand out without it costing too much. This post should help break down some of the things that you really need before attempting to create your online store.
1. Know the Rules & Laws About Online Stores
Here are a handful of questions to ask yourself before starting your online store. Do the research ahead of time so you can focus on creating the best experience for your customers going forward.
- What sort of product are you selling?
- Do you need to put age restrictions or lengthy disclaimers on your website?
- Are you selling a service?
- Do you need to collect sales tax?
2. Choose Your Online Store Platform
Shopify is one of the best online eCommerce platforms that exist. They handle the majority of the process for you. From PCI compliance to credit card processing, they have flexible options for online retailers of any size. This is our eCommerce partner of choice and we are a proud Shopify Partner Agency!
WooCommerce is another viable option. The big thing to remember with running WooCommerce is that the security of this website is inyour hands (whereas Shopify takes care of the security side of things if you choose to use them). You need a great hosting environment to handle the ups and downs of having an online store — you are asking people to enter their personal information into your website, take the hosting choice seriously and choose a high-quality option. It’s not always going to be the cheapest option, but would you rather have your online eCommerce platform be cheap or good? We’d suggest good.
3. Get Your Visuals In Order
Great products and services are helpful to differentiate separate products, but in 2019 you generally aren’t going to be 100% unique. So what makes your brand special? We suggest using visuals in your branding, photography, web content, everything! Remember, you’re trying to sell a product that people may have never used before — great visuals help them choose the best products for them.
Online shopping often times comes down to people judging books by their covers. If they like what they see, they are more willing to buy. If your website is messy and unorganized, you will lose business to your better-looking competitors’ sites.
4. Organize your Information
Often times self-built online stores lack a level of organization that it would if it were built by a person or agency with experience building effective e-commerce websites. Make sure the product variations make sense, URL structure should make sense for your users and google. There should also be an appropriate description on your product pages for both your users and search engines!
All in all, creating an online store can be fairly simple depending on your needs. Shopify makes the entire process even easier. There are many resources online that can help you manage your business’s websites and visual aids. If you have any questions, feel free to contact us here at duo. – we’d be more than happy to help you with your branding and marketing needs!