Branding – Understanding a Common Marketing Term So You Can Find Wendy’s-like Success in Your Own Branding

What exactly is a brand? Why is good branding important? And what does good branding even look like? Keep reading to find out! A brand is the personality that a company puts out into the world.  It’s the logo, colors, messaging, social media, websites and persona that is portrayed on each of those forms of […]

Website Redesign – 5 Ways You Can Prepare Right Now to Avoid The Risk of a Poor Website Redesign

The website redesign process can seem daunting, but by taking a few steps to prepare you can ensure your project moves smoothly and ends with a website you can be excited about. According to a study by Blue Corona, 48% of people cited a website’s design as the number one factor in deciding the credibility […]

Branding: Expectations vs. Reality

We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]