What To Expect This Black Friday / Cyber Monday Weekend

This is it. Black Friday is here. And you may be unsure what to expect this weekend, but here at Duo, we’re excited. And you should be too.  According to a 2019 survey, shoppers went into Black Friday weekend with about one-third of their shopping already done. That means there’s two-thirds of their shopping lists […]

Last Minute Black Friday / Cyber Monday Strategies to Take Advantage Of This Week

Believe it or not, Black Friday is this week. Where did 2020 go? If you haven’t done anything to prep your holiday marketing efforts, don’t panic. We have some suggestions on what marketing tactics you can implement right now for Black Friday and Cyber Monday – as we recently shared on the Sip, Create, Repeat […]

Three Ways to Increase Your Online Store’s Conversion Rate

If you run an e-commerce site, you’re always looking for ways to get website visitors to hit that “purchase” button. Recently on Duo’s Sip, Create, Repeat Podcast, the team shared their favorite ways to help increase conversion rates. But first: What is an online store’s conversion rate?  A conversion rate is the percentage of users […]

Website Redesign – 5 Ways You Can Prepare Right Now to Avoid The Risk of a Poor Website Redesign

The website redesign process can seem daunting, but by taking a few steps to prepare you can ensure your project moves smoothly and ends with a website you can be excited about. According to a study by Blue Corona, 48% of people cited a website’s design as the number one factor in deciding the credibility […]

Branding: Expectations vs. Reality

We’ve heard some crazy expectations when it comes to branding and what it entails. What we’re here to do today is clear up some confusion that inevitably comes with the topic of branding, drop some knowledge bombs, and help reset your expectations about the branding process as a whole. Having an accurate brand representation is […]