1. Creating relevant content!
The more content you create, the more chances you have to rank on Google and other search engines! But the question lies “what kind of content should I be creating”?
To use our comic book store analogy, you should create content around the terms people use to find you on Google. An article detailing how you’re “The Coolest Comic Book Store In Orlando” will rank when people search for “Comic book stores in Orlando”.
Not only should your content be relevant to how people search for your business, but it should also be captivating to the audience! Make sure to include an enticing call to actions within your blog or article titles. Make sure to check your competitors’ headlines when searching for relevant terms to your business. This market research can help detail what kind of content to create, and keep you ahead of the curve on captivating call to action!
2. Step up your social media presence!
I know what some of you are saying! I already have relevant content on my site, but I’m still nowhere to be found when I search for “Comic Book Stores in Orlando”. Don’t worry, we have you covered!
The best way to think about how Google ranks contest is to consider it one big popularity contest. The more people that are talking about you, the more popular you are. As you gain popularity, the more Google thinks you’re relevant! The more relevant you are, the higher you will rank for terms matching your content.
It’s important to not only for users read your article, but to interact with it too! Sharing content on social media is a great way to boost your popularity and relevance in the eyes of Google. It’s also one of the most effective SEO tips, because of the ever-growing popularity of social media platforms like Facebook and Instagram.
Make sure to have social sharing buttons to your website, and to post these articles on all social media platforms as well. The more people that interact with your content, the more relevant it becomes in the eyes of Google. Be sure to engage your audience with contests and quizzes. This is another great way to not only get people to click on your blog post but keep them interested in you and your product!
3. Creating Backlinks
Google’s ranking algorithm is essentially one big popularity contest. If someone searches for “Comic Book Stores in Orlando”, Google will gather all of the relevant stores in the area then rank them in terms of “popularity”. And like any popularity contest, it’s easier to climb the social ladder when popular people speak well of you.
Make sure that your website and your content is also being shared, or interacted with by high profile websites. Review platforms like Yelp, Google +, and Yellow Pages are great ways to boost credibility with Google. Also, seeing who is linking to your competitor’s website or content is a great place to start your research. Use this Free SEO Tool to analyze your competitor’s backlinks. You can reach out to these high profile sites, and see if they are willing to share your content and link to your site as well!
4. Claim Your Google My Business Listing
Speaking of Google +, it’s always best practice to create and optimize your Google My Business (GMB) listing. You can edit your hours, location, contact information and other details on this page. It’s also a place where customers can see your Google + reviews, and review your business!
Having this listing not only enables quick access to important information about your business on the right side of Google.com, it also allows you access to the Google Local SEO Stack. This view shows the “top 3 most popular” business for a particular search. I’ve put an example on the side for “Comic Book Stores in Orlando”.
5. Don’t risk Google penalties!
It goes without saying that if you want Google to think you’re popular, you have to play by its rules. Make sure that your website, content, and overall digital media presence meets Google standard. I’ve placed an article here that lists some of the “Black Hat” SEO tactics that can get you out of Google’s good graces.
The importance of organic search rank is at an all-time high! In according to searchenginewatch.com, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position. So it’s important that we do everything we can to boost our position to that #1 spot. If you are able to follow our guidelines and implement these SEO tips, you’ll be well on your way to a high ranking and trafficked website!