Located in Elyria, OH, Auto Details’ humble beginnings and attention to customer service has allowed them to provide Lorain County with automobile accessories, appearance and protection services for over 40 years. They approached us to refresh their visual identity and move their brand forward for their next 40 years.
Keeping it close to what their customers have known
The primary colors of the brand are red and black. Auto Details wanted to keep their colors inline with what people have associated them with for 40 years. We expanded this color palette by introducing shades of gray and a darker red, this gives their brand more flexibility when creating collateral or other branded materials.
Above are a few snap shots from our brand concept presentation. You can see all three concepts that we presented to Auto Details and our thoughts behind each concept in the brand review video below.
A combination of the client being able to make quick decisions and us doing our research allowed for a very quick logo selection phase. This led to us being able to spend more time building the final brand. Our final deliverables include over 25 different logo versions!
The Final Product
The final product was a great visual identity that resonated well with their target audience and will help Auto Details have a clean and flexible brand that is built to last for another 40 years.
Check out the brand guide we developed for this new brand below ⬇️ ⬇️ ⬇️