SALON JIA LI

Salon Jia Li is a hair salon nestled into the bustling Avon Centre area of Avon, Ohio. Packed with hidden gems and home to one of the best steakhouses in all of Northeast Ohio, this commercial center has it all. They felt like their brand needed a day at the spa, and we helped them #MakeHairHappy.

A Hair Salon with Asian Roots

One primary request from the owners of the salon was that we had to incorporate a Hibiscus flower into the new brand to help shine a light on the family’s Asian heritage. Our award-winning designers got busy working on rough concepts right away. The results were dozens of variations of the Hibiscus flower drawn just in the initial concept phase. After a lot of discussion we narrowed it down to three concepts.

SIMPLIFIED

ORGANIC

ARTISTIC

"Something to set the tone, feel warm and exciting."

These were the words spoke to us when it came time to set a color palette. They had previously had a color palette that was very dated and didn’t “spark joy” for those walking through the doors. We knew that getting your hair cut is one of those things that brings joy, so we wanted the color palette of this new brand to reflect that from top to bottom.

Logo refinement

It is very rare that you show a client a logo concept and they accept it right then and there. For Salon Jia Li the detail was in the flower and we need to go through several iterations of placement, angle and style pairings to find the match that was perfect for them. Subtle changes to things like the Salon & Spa text weight and positioning all impacted the overall feel of the logo.

The Final Product

The final product was a beautiful marriage of great type, great mark and great colors. The team at Salon Jia Li also needed help with understanding the best ways to approach social media management. We created a social media guide document that they could share with the team. This project won us a 2018 Graphic Design USA award for branding.

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